The New Word-of-Mouth, Eyeball-to-Eyeball Selling Trend
Direct Sales companies can keep up with customers’ ever-changing needs and desires by staying attentive, adaptable, and customer-focused. Here are some strategies you can employ to get in-step with Social Selling, the new word-of-mouth, eyeball-to-eyeball, selling phenomenon.
1. Regular Market Research: Conduct surveys, interviews, and market research to understand current trends, preferences, and pain points of customers. This insight helps in tailoring products and services accordingly.
2. Embrace Technology: Utilize customer relationship management (CRM) systems, data analytics, and artificial intelligence to track customer behavior and preferences. Technology can provide valuable insights and automate processes, allowing companies to respond more effectively.
3. Customer Feedback: Actively seek and listen to customer and rep/distributor feedback. Whether it’s through social media, email surveys, or direct communication, understanding what customers and your reps think can guide product development and improvements.
4. Personalization: Offer personalized experiences and products. Use data to customize marketing messages and recommend products based on individual preferences. Personalization enhances customer satisfaction and loyalty.
5. Agile Approach: Adopt an agile approach to product development. Rapid prototyping and quick iterations based on customer and rep feedback allow companies to stay ahead in meeting customer demands.
6. Quality Customer Service: Provide exceptional customer service. Quick response times, helpful representatives, and problem-solving create a positive customer experience, making customers more likely to stay loyal.
7. Diversify Product Range: Continuously innovate and diversify the product range. Introducing new products and services keeps customers engaged and attracts new ones, especially if these offerings align with evolving market trends.
8. Social Media Engagement: Leverage social media platforms to engage with customers and create better communication pathways for your reps with their customers. Social media allows direct sales companies to interact, showcase products, and gather real-time feedback from a broad audience. Social media is the new word-of-mouth methodology to market your products and opportunity.
9. Help Your Reps Become Social Influencers: Partner with a travel club program thereby helping your reps become social media influencers and brand ambassadors. A travel & reward program integrated with your marketing plan and product sales funnel allows your reps/distributors to become better social influencers for your product/services, and opportunity. A travel club program offers the ability for reps to highlight their success and better resonate with the target audience as everyone wishes they could travel more. Your rep “influencers” can help promote your products and opportunity in an authentic way, reaching a wider audience highlighting the passive income lifestyle your opportunity affords which allows your reps more time to travel. This creates an attractive sales message for customers and opportunity seekers to consider your business. Privat-VIP- can assist.
10. Sustainability and Ethical Practices: Align with sustainability and ethical practices. Many customers now prefer businesses that are environmentally conscious and socially responsible. Adapting to these values can attract and retain eco-conscious customers.
By combining these strategies and staying attuned to customer preferences, direct sales companies can maintain a strong connection with their customer base and successfully adapt to changing needs and desires and selling techniques customers are comfortable with using today's technology and marketing trends.
Privat-VIP- can assist with the process of helping reps become better social sellers and lifestyle advocates for your products, services, and opportunity via our travel rewards club platform.
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About the Author: Eric Ruehlmann is a versatile business executive with over 25 years of service in the club management industry. Eric's knowledge and experience is broad having held advisory positions and worked on projects in a variety of fields such as; consumer research, direct sales, social selling, loyalty & rewards, travel & leisure, and lifestyle products & services. Eric is currently focused on sharing his knowledge about travel clubs, and travel loyalty & reward programs. Eric Ruehlmann is the founder of Build A Better Club and a managing partner of Privat-VIP- Travel & Rewards.
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