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Writer's pictureEric Ruehlmann

How to Diversify Direct Sales Revenue

Add a Travel Reward Program to Your Sales Funnel.

There are several ways a direct sales company can diversify revenue by integrating a travel reward program into their sales funnel.


1. Travel Reward Motivation - Increased Sales Volume: Customers are motivated to make more purchases to earn travel rewards, boosting overall sales volume.


2. Rep & Customer Loyalty: A travel reward program can enhance rep and customer loyalty, encouraging repeat business and long-term relationships with the company.


3. Attracting New Reps & Customers: A travel reward program can attract new reps and customers who are enticed by the prospect of earning travel incentives.


4. Cross-Selling Opportunities: Working with the right program provider, direct sales companies can offer travel-related products or services, creating new avenues for cross-selling within the travel program.


5. Exclusive Packages: The travel program provider can create exclusive travel packages for program members (reps & customers), generating additional revenue through these specialized offerings.


6. Partnerships and Alliances: The travel reward club program provider will have partnerships with hotels, airlines, and other travel-related businesses, sharing in the commissions on bookings made through the reward program.


7. Membership Fees: For example, the travel reward program Privat-VIP- has designed allows direct sales companies to charge a membership fee for access to premium travel rewards, providing a consistent revenue stream via sign-up fee, monthly subscriptions, and specialty tiered membership options.


8. Event Promotion & Participation: The direct sales company can offer travel incentives and group booking deals so reps can attend and participate in the company's travel events using their rewards for corporate conventions, conferences, or competitions.


9. Promotional Tie-Ins: The travel club provider can collaborate with other brands for joint promotions, where customers can earn travel rewards by purchasing products from both your company and travel centric synergistic offerings by other companies.


10. Travel Insurance: Offer travel insurance as an add-on service within the reward program, earning commissions on insurance sales.


11. Travel-Related Merchandise: Sell travel-related merchandise (such as luggage, travel accessories) through the reward program’s online store, generating additional sales.


12. Upselling Upgrades: Allow reps and customers to use their earned travel points to upgrade their travel experiences, earning revenue from these upgrades.


13. Time-Limited Offers: Create urgency by offering limited-time travel deals exclusive to program members (reps & customers), driving sales within a specific timeframe.


By strategically implementing these approaches, a direct sales company can effectively diversify its revenue streams and enhance rep and customer engagement through a travel reward program.


Learn more by booking a demo today with Privat-VIP- Travel & Reward Club




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About the Author

Eric Ruehlmann is a versatile business executive with over 25 years of service in the club management industry. Eric's knowledge and experience is broad having held advisory positions and worked on projects in a variety of fields such as; consumer research, direct sales, social selling, loyalty & rewards, travel & leisure, and lifestyle products & services. Eric is currently focused on sharing his knowledge about travel clubs, and travel loyalty & reward programs. Eric Ruehlmann is the founder of Build A Better Club and a managing partner of Privat-VIP- Travel & Rewards.

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